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Clip TitleFuture of Programmatic Buying in South Asia
SubmitterHamza Malik
CategoryProgrammatic Advertising
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02:15/05:40
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"...and so programmatic ad networks in the region are expanding rapidly by 24% year over year with local agencies shifting media budgets into automated programmatic bidding and connected television inventory..."
Full Audio Transcript ContextWelcome to this AdRead briefing. Over the past three quarters, local consumer brands have recognized that manual media buys can no longer match algorithmic audience targeting. And so programmatic ad networks in the region are expanding rapidly by 24% year over year with local agencies shifting media budgets into automated programmatic bidding and connected television inventory across urban clusters. CPM benchmarks have stabilized, making real-time bidding more accessible than ever for mid-sized direct-to-consumer retailers.
Reviewing Audio Clip: Future of Programmatic Buying in South Asia by Hamza Malik